Claremont, CA — Pomona-Pitzer Athletics proudly announces the launch of a refreshed brand identity that honors its storied legacy while signaling a new era for the Sagehens. 
The comprehensive rebrand introduces a suite of updated visual elements, including a modernized primary logo, a streamlined secondary mark, a bold script wordmark, and revitalized vintage logos—each designed to reflect the energy, spirit, and tradition of Pomona-Pitzer's proud athletic program.

The new primary mark features the Sagehen, a unique and beloved symbol of the Pomona-Pitzer community.  The updated color palette makes a slight alteration to the program's orange and blue, while refined typography and clean design lines offer a modern and cohesive aesthetic across platforms and apparel.

Key Elements of the Rebrand:

• Primary Logo: A bold, stylized "PP" mark designed for versatility across merchandise and digital media representing a strong unity between the two colleges of Pomona and Pitzer. 
• Secondary Mark: A modern, dynamic Sagehen representing a new era through a strong and sharp design.
• Script Wordmark: A fresh take on the traditional Pomona-Pitzer wordmark, ideal for uniforms, signage, and promotional materials.
• Vintage-Inspired Logos: Redesigned heritage marks that honor decades of Sagehen tradition with a contemporary edge.

Over the past athletic year, Pomona-Pitzer Athletics held focus group discussions with a wide range of stakeholders—including students, alumni, coaches, and campus leaders. Feedback and insights from these sessions directly informed the creative development process.

To bring the vision to life, the Department of Athletics partnered with Joe Bosack & Co., a nationally recognized sports branding agency, to design the new primary logo, wordmarks, and applications across uniforms and facilities.

The result is a unified visual language that spans all sports, apparel, digital platforms, and fan experiences—rooted in the values of community, excellence, and holistic development that define Pomona-Pitzer Athletics.

The new branding will launch immediately across digital platforms and will be introduced gradually across uniforms, facilities, and merchandise in the coming months.